Assignment: create an outside-of-the-box campaign for Valio (a Swedish milk producer brand). The campaign has to contain two digital platforms, one of them for DOOH screens.
My concept to lift the brand is to arrange a competition – because who doesn't love to compete? The competition involves creating your own smoothie, with your chosen Valio product as a base and 2–4 flavour ingredients, where the app generates a picture to post on Instagram to enter the competition.
For this I created an app and a motion commercial for DOOH screens to promote the campaign. I also created the packaging design for the new products, a bottle (made of 100% recycled plastic, of course...).
Valio's own design language is calm and simple, and to attract new customers this campaign has a colourful and playful design.
Software used: Illustrator, Photoshop, After Effects, XD
Environment scenes
Bottle Design
Graphic Profile
App Design
DOOH advertisement